'Hell Has Benefits.'

[olindom]

 www.entrepreneur.com/article/360119

As an ambitious young man looking to leave his mark on the world, Oded Brenner never planned to make chocolate. He probably didn’t plan to be bald, either, but when we spoke on the phone, the 52-year-old founder of Max Brenner: Chocolate by the Bald Man suggested that plans are often a detour from the main event. He quoted John Lennon: “Life is what happens when you’re busy making other plans.” 

Growing up in Israel, Brenner wanted to be a writer. But he needed money to finance his writing, and it turned out he had a knack for making pastries. So he went to Paris to study under the chocolatier Michel Chaudun, and in 1996, when he was 25, he returned to Israel to open a chocolate shop in the small town of Ra’anana.